Which of the following is NOT an example of how the economic environment may affect marketing strategy planning?
A) The price of bicycles is rising because of inflation.
B) Bicycle manufacturers are finding it difficult to sell from Web sites because shipping an individual bike is very expensive.
C) Because of exchange rates, imported bikes are cheaper than those made in the United States.
D) Both bike manufacturers and bike retailers are adjusting their strategies as a result of the recession.
E) The demand for bikes is increasing because consumers are becoming more health conscious.

Question

Quizplus · Accepted Answer

The demand for bikes increasing due to consumers becoming more health conscious is not an example of how the economic environment affects marketing strategy planning. It is an example of how societal trends and consumer behavior can influence marketing strategy planning. The other options (A, B, C, and D) all demonstrate how economic factors such as inflation, shipping costs, exchange rates, and a recession can affect marketing strategy planning.

Which of the Following Is NOT an Example of How