Clustering techniques applied to segmenting markets
A) usually require computers to group people based on data from market research.
B) remove the need for managerial judgment.
C) eliminate the need for marketing managers to specify in advance what dimensions might be relevant for grouping consumers.
D) Both B and C are true.
E) All of the above are true.

Question

Quizplus · Accepted Answer

Clustering techniques typically require computers to analyze and group people based on data from market research, but they do not eliminate the need for managerial judgment or the need for marketing managers to specify relevant dimensions for grouping consumers.

Clustering Techniques Applied to Segmenting Markets