In the seven-step approach to market segmentation
A) the first step is to name the broad product-market.
B) small motels around a large urban area are the focus of the example.
C) the qualifying needs are identified before the determining needs.
D) the size of each submarket is not considered until Step 7.
E) All of the above are true.

Question

Quizplus · Accepted Answer

All of the steps in the seven-step approach to market segmentation are mentioned in the question.

In the Seven-Step Approach to Market Segmentation