BEHAVIORAL (rather than DEMOGRAPHIC) segmenting dimensions include:
A) type of problem-solving.
B) kind of shopping.
C) brand familiarity.
D) benefits sought.
E) All of the above are behavioral dimensions.

Question

Quizplus · Accepted Answer

All of the options listed are examples of behavioral segmenting dimensions, which focus on consumer behavior and decision-making rather than basic demographic information such as age or income. Segmenting by type of problem-solving or kind of shopping is an example of segmenting based on how the consumer approaches the purchasing process. Brand familiarity is a behavioral dimension because it relates to how familiar the consumer is with certain brands and their associated products. Benefits sought is also a behavioral dimension because it looks at what specific benefits or features the consumer is seeking from a product or brand.

BEHAVIORAL (Rather Than DEMOGRAPHIC) Segmenting Dimensions Include