The combined target market approach:
A) tends to focus on small, homogeneous market segments.
B) aims at several target markets and offers each target market a unique marketing mix.
C) tries to improve the general appeal of a firm's basic marketing mix rather than tailor it to meet the strongly felt needs of some people.
D) works well only when each submarket of a product-market has a different demand curve.
E) All of the above.

Question

Quizplus · Accepted Answer

The combined target market approach focuses on improving the general appeal of a firm's basic marketing mix to reach a broader audience, rather than tailoring it to specific segments.

The Combined Target Market Approach