A generic market
A) may include sellers who compete in different product-markets.
B) would probably be broader than the firm's target market.
C) might be composed of several different product-markets.
D) All of the above are true.
E) None of the above is true.

Question

Quizplus · Accepted Answer

A generic market may include sellers who compete in different product-markets, and it is usually broader than the firm's target market. It may also be composed of several different product-markets. Therefore, all of the above statements are true.

A Generic Market