Planning place and promotion elements of a marketing mix is especially difficult if the dimensions of a product-market are not operational.

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Without knowing the dimensions of a product-market, it becomes challenging to plan the place and promotion elements of a marketing mix effectively. This is because the place and promotion strategies largely depend on the target audience, their preferences, and the channels they use to interact with the product/service. Therefore, not knowing the operational dimensions of a product-market can hinder the development of an effective marketing mix.

Planning Place and Promotion Elements of a Marketing Mix Is