With respect to marketing opportunities that depend on the age distribution of the U.S. population between 2010 and 2020,
A) the senior citizen group will increase more rapidly than any other group.
B) sales of products targeted at the 45-64 age group will continue to rise although more slowly than in the previous decade.
C) the average age of the U.S. consumer is rising.
D) sales of products targeted at the 30-44 age group will rise more sharply than in the previous decade.
E) All of the above are true.

Question

Quizplus · Accepted Answer

A) According to the United States Census Bureau, the senior citizen population (ages 65 and older) is projected to grow faster than any other age group between 2010 and 2020.
B) Sales of products targeted at the 45-64 age group are still likely to rise, but at a slower pace than in the previous decade due to the aging population and increased competition from younger generations.
C) The average age of the U.S. consumer is indeed rising due to the aging population and increased life expectancy.
D) Sales of products targeted at the 30-44 age group are expected to rise more sharply than in the previous decade, as this group is projected to increase in size and have higher purchasing power. Overall, all of these statements are true and suggest various marketing opportunities in the coming years.

With Respect to Marketing Opportunities That Depend on the Age