Analysis of demographic dimensions:
A) is the most important step to successful segmentation.
B) considers income and sex, but not age.
C) is the most effective way to identify unmet consumer needs.
D) can be used along with analysis of other dimensions to identify attractive target markets.
E) none of the above.

Question

Quizplus · Accepted Answer

Analysis of demographic dimensions is not the only step to successful segmentation, but it is an important one. It considers various factors such as age, income, sex, education level, marital status, occupation, and more. While analyzing only demographic dimensions may not identify all unmet needs of the consumer, it can be used along with analysis of other dimensions such as psychographic and behavioral to identify attractive target markets. Therefore, option D is the most appropriate answer.

Analysis of Demographic Dimensions