Regarding consumer buying behavior,
A) attitudes affect the selective processes, learning, and buying decisions.
B) many consumers with a favorable attitude toward a product may have no intention to buy it.
C) beliefs are less action-oriented than attitudes.
D) All of the above are true.
E) None of the above is true.

Question

Quizplus · Accepted Answer

Attitudes influence how consumers process information and make decisions. Consumers may like a product but not intend to buy it due to various reasons. Beliefs are cognitive and less action-oriented compared to attitudes, which are more evaluative and can lead to action.

Regarding Consumer Buying Behavior