Business market researchers commonly use ______________ because of their flexibility.
A) mail questionnaires
B) focus group interviews
C) personal interviews
D) telephone interviews
E) none of the above
Correct Answer:
Verified
Q207: A firm intends to use an online
Q208: A marketing researcher wants to do a
Q209: A ten-minute personal interview with a shopper
Q211: Quantitative marketing research
A) usually makes it easier
Q212: Which of the following is NOT an
Q212: Which of the following is NOT an
Q213: A marketing researcher wants to do in-depth
Q215: Mail surveys:
A) may be more successful than
Q216: Which method of quantitative research would probably
Q223: Which variation of personal interview surveys helps
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