Which of the following is probably NOT a part of a situation analysis?
A) A marketing manager asks a radio station for a copy of an audience study.
B) A marketing analyst determines from a Census publication how many manufacturers are in the Portland area.
C) A marketing analyst looks in the Index of Business Periodicals for articles about a large retail chain.
D) A computer company asks ten lawyers to participate in a focus group on how they use computers.
E) All of the above seem to be part of a situation analysis.

Question

Quizplus · Accepted Answer

Asking ten lawyers to participate in a focus group on how they use computers is not a typical part of a situation analysis, which usually involves gathering data and information about the market, competitors, customers, and the company's own strengths and weaknesses. While a focus group may be a useful research tool, it is not a common component of a situation analysis. The other options listed involve more traditional methods of gathering data and information, such as requesting audience studies, using Census data, and searching for articles in business periodicals.

Which of the Following Is Probably NOT a Part of a Situation