Which of the following statements about the commercialization stage of the new-product development process is False?
A) A firm should always rollout the product to the entire target market at one time.
B) Channels of distribution need to be filled with goods.
C) Introductory promotion tends to be more costly if the firm is entering a very competitive market.
D) People need to be hired and trained to provide services.
E) All of the above statements are false.

Question

Quizplus · Accepted Answer

A firm should not always rollout the product to the entire target market at one time. It may be more effective to start with a limited launch and gradually expand to other markets to test and perfect the product or to manage production and distribution constraints.

Which of the Following Statements About the Commercialization Stage of the New-Product