Sales of a producer's wax paper food-wrap are declining fast. The advertising manager--looking for a way to attract attention to the brand--suggests changing the package somewhat and promoting it as a "new" product. The Federal Trade Commission
A) would allow the company to call the product "new" for only six months.
B) probably would not approve of this at all.
C) would allow the advertising campaign if it concluded that consumers thought the different package made it new.
D) does not regulate advertising, so it would not pay any attention to this firm.
E) None of the above is true.

Question

Quizplus · Accepted Answer

The Federal Trade Commission (FTC) is responsible for protecting consumers from false or misleading advertising. Promoting a product as "new" when it is not actually new could be considered deceptive advertising by the FTC. Therefore, it is unlikely that the FTC would approve of this marketing strategy.

Sales of a Producer's Wax Paper Food-Wrap Are Declining Fast