Regarding product life cycles, a good marketing manager knows that
A) entirely different target markets may be involved at different stages of the product life cycle.
B) a product that doesn't get beyond the introduction stage is still likely to be very profitable.
C) industry profits are increasing well after sales start to decline.
D) once a market goes into sales decline, oligopoly conditions set in.
E) All of the above are true.

Question

Quizplus · Accepted Answer

A good marketing manager understands that different target markets may be involved at different stages of the product life cycle. For example, during the introduction stage, early adopters may be the target market, while during the growth stage, the target market may shift to the majority of consumers. Understanding and targeting the appropriate market during each stage is crucial for success. The other options are not necessarily true or relevant to understanding product life cycles.

Regarding Product Life Cycles, a Good Marketing Manager Knows That