If a producer's marketing manager wants intermediaries to take over all responsibility for promoting his product he probably should use
A) exclusive distribution.
B) any of the above, since every channel member must support a product with promotion.
C) intensive distribution.
D) a vertically integrated distribution system.
E) selective distribution.

Question

Quizplus · Accepted Answer

Exclusive distribution gives the intermediary exclusive rights to sell the product in a specific area, which means the producer can rely on the intermediary to handle all promotion in that area.

If a Producer's Marketing Manager Wants Intermediaries to Take Over