A selective distribution policy might be used to avoid selling to wholesalers or retailers that:
A) Place orders that are too small.
B) Make too many returns.
C) Request too much service.
D) Have poor credit.
E) All of the above.

Question

Quizplus · Accepted Answer

A selective distribution policy is used to carefully choose the wholesalers or retailers that will sell a company's product. This policy aims to maintain the quality of the brand and its products. Selling to wholesalers or retailers that make small orders, make too many returns, request too much service or have poor credit could negatively affect the quality of the product or brand. Therefore, avoiding selling to these types of wholesalers or retailers is the best choice.

A Selective Distribution Policy Might Be Used to Avoid Selling