In "traditional channel systems"
A) the producer is usually responsible for assorting.
B) only one intermediary is used at each level of the channel.
C) it is easy to coordinate the necessary marketing functions.
D) members at each level of the channel often have a very different view of who the competitors are.
E) the producer sets the objectives for all channel members.

Question

Quizplus · Accepted Answer

In traditional channel systems, each member operates independently and may have different perspectives on competition, leading to differing views on who the competitors are.

In "Traditional Channel Systems