The desirability of a common "product-market commitment" is based on the idea that:
A) each member of the channel should focus on a different target market.
B) the whole channel is competing with other channel systems.
C) the producer should always be the "channel captain."
D) a channel can eliminate the marketing functions.
E) All of the above are true.

Question

Quizplus · Accepted Answer

The desirability of a common "product-market commitment" is based on the idea that the whole channel is competing with other channel systems. This means that all members of the channel system should work together towards a common goal of meeting the needs of customers in a specific target market. By doing so, the channel system can become more efficient and effective in competing with other channel systems in the marketplace. Options A, C, and D are all incorrect as they do not reflect the true nature of a common "product-market commitment."

The Desirability of a Common "Product-Market Commitment" Is Based on the Idea