Many firms prefer to distribute directly to the final customer or consumer because they
A) want to control the whole marketing job.
B) believe they can serve target customers at a lower cost.
C) think they can do the work more effectively than intermediaries.
D) can use the Internet to make direct distribution easier.
E) all of the above.

Question

Quizplus · Accepted Answer

Direct distribution allows firms to have greater control over their marketing strategy, minimize costs associated with intermediaries, and potentially reach customers more effectively through the use of technology and e-commerce channels. Therefore, all of the above reasons make it favorable for firms to distribute directly to their final customers or consumers.

Many Firms Prefer to Distribute Directly to the Final Customer