Which of the following statements about Place is NOT true?
A) Most consumer products move from producer to intermediaries to final customer.
B) A series of participants in the flow of goods and services from producer to final customer is called a channel of distribution.
C) There is always one Place arrangement that is "best" for a product.
D) Intermediaries develop to adjust discrepancies in quantity and assortment.
E) All of the above are true.

Question

Quizplus · Accepted Answer

There is not always one Place arrangement that is "best" for a product. The best Place strategy depends on a variety of factors, including the nature of the product, the target market, the competition, and the marketing objectives.

Which of the Following Statements About Place Is NOT True