When developing a good promotion blend, a marketing manager should:
A) be more concerned with persuading the target customers than informing or reminding.
B) determine who the firm is trying to influence.
C) realize that the right blend depends more on what customers expect than on what the firm wants to accomplish.
D) All of the above are true.
E) None of the above is true.

Question

Quizplus · Accepted Answer

A marketing manager should determine who the firm is trying to influence to tailor the promotion blend effectively to the target audience's needs and preferences.

When Developing a Good Promotion Blend, a Marketing Manager Should