Godiva, a maker of expensive European chocolates, does not mention price in its magazine advertising. Instead, the ad copy mentions the quality of the ingredients, the fine packaging, and the luxurious boutiques where Godiva chocolates are sold. Godiva seems to be pursuing a pricing objective of:
A) Meeting competition.
B) Nonprice competition.
C) Target return.
D) Growth in market share.
E) None of the above.

Question

Quizplus · Accepted Answer

Godiva is focusing on nonprice competition, highlighting the quality and luxury aspects of their product instead of competing solely on price.

Godiva, a Maker of Expensive European Chocolates, Does Not Mention