Sales-oriented objectives stated in market share terms:
A) make some sense when a market is growing rapidly.
B) use market share targets instead of dollar or unit sales targets.
C) might be achieved and still result in losses for the firm.
D) may lead to greater economies of scale for the firm than for its competitors.
E) All of the above are true.

Question

Quizplus · Accepted Answer

Sales-oriented objectives stated in market share terms can make sense in a rapidly growing market, use market share targets, might result in losses, and may lead to economies of scale, making all options true.

Sales-Oriented Objectives Stated in Market Share Terms