"Value pricing" means setting a fair price for a marketing mix that gives the target market superior customer value.

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"Value pricing" is a pricing strategy that aims to set a fair price for a product or service by considering the perceived value by the customers. This means that the price is set based on the benefits and value the customers receive from the product, rather than solely on the production cost or competitors' prices. The ultimate goal is to provide superior customer value compared to competitors, which will result in customer loyalty and profitability for the business.

"Value Pricing" Means Setting a Fair Price for a Marketing