Which of the following observations is false?
A) Competition need be considered when adding in overhead and profit for a bid price.
B) Some sellers fake their records to make costs seem higher than they really are.
C) Negotiated price is a price set based on bargaining between the buyer and seller.
D) Negotiated pricing is rare in situations where the marketing mix is adjusted for each customer.
E) Negotiated pricing is a demand-oriented approach.
Correct Answer:
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