When AT&T attracts residential customers by setting one monthly fee for high-speed Internet, cable TV, and long-distance phone services that is $40 less than the price of purchasing these three services separately, this is an example of:
A) Reference price
B) Price line
C) Bundle price
D) Leader price
E) Demand-backward price

Question

Quizplus · Accepted Answer

This is an example of a bundle price, where multiple products or services are sold together at a lower price than buying them separately.

When AT&T Attracts Residential Customers by Setting One Monthly Fee