"Demand-backward" pricing:
A) starts with an acceptable final consumer price and works backward to what producers can charge.
B) ignores demand estimates.
C) is only sensible when the channel captain is a large retailer.
D) is an average-cost pricing approach.
E) All of the above.

Question

Quizplus · Accepted Answer

Demand-backward pricing starts with an acceptable final consumer price and works backward to what producers can charge. This approach takes into account demand estimates and is not limited to large retailers as the channel captain. It is not necessarily an average-cost pricing approach.

"Demand-Backward" Pricing