When customers have substitute ways of meeting a need, they are likely to be more price sensitive.

Name: When customers have substitute ways of meeting a need, they are likely to be more price sensitive.
Brand: Quizplus
Rating: 4.9 (35 reviews)

Question

Quizplus · Accepted Answer

Customers have more options to choose from when substitutes are available. Therefore, they are more likely to compare prices and choose the option that offers the best value for their money. This makes them more price sensitive.

When Customers Have Substitute Ways of Meeting a Need, They