A marketing audit is necessary because:
A) it is a standard practice adopted by all companies worldwide.
B) managers may pursue certain strategies blindly, when other strategies might be more effective.
C) regulators require marketing audits at the same time as accounting audits.
D) all of the above.

Question

Quizplus · Accepted Answer

A marketing audit is necessary because managers may pursue certain strategies blindly, when other strategies might be more effective.

A Marketing Audit Is Necessary Because