A "marketing audit" should:
A) be done by someone inside the finance department.
B) be conducted whenever a crisis arises.
C) be conducted by the person most familiar with each of the firm's marketing plans.
D) evaluate a company's whole marketing program on a regular basis.
E) All of the above.

Question

Quizplus · Accepted Answer

A marketing audit should evaluate a company's whole marketing program on a regular basis. The other options are incorrect because a marketing audit should not be done by someone in finance, it should not only be conducted when a crisis arises, and it should be conducted by someone who is familiar with marketing but not necessarily the only person familiar with each of the firm's marketing plans.

A "Marketing Audit" Should