With respect to marketing control,
A) all cost records should be kept in the marketing department.
B) faster feedback can often be the basis for a competitive advantage.
C) many advances have been made, but there is still no effective way for a manager to be sure that a product is actually selling to the intended target market rather than to some other group.
D) All of the above are true.
E) None of the above is true.

Question

Quizplus · Accepted Answer

Faster feedback can give a company a competitive advantage because it allows them to make adjustments and improvements to their marketing strategies more quickly. Option A is incorrect because cost records should be kept in the accounting or finance department. Option C is not entirely true as there are ways to track sales data by target market through market research and data analysis.

With Respect to Marketing Control