A marketing audit evaluates the whole marketing program as well as individual plans.
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Q1: Statistical packages and information systems that produce
Q16: Digital communication and e-commerce offer speed and
Q23: With the contribution-margin approach to marketing cost
Q24: A marketing audit is a systematic procedure
Q26: Marketing audits consider future marketing plans, so
Q27: A marketing audit is similar to an
Q29: The contribution-margin approach to marketing cost analysis
Q32: In a marketing audit, the auditor evaluates
Q35: Experience shows that it doesn't make sense
Q37: In general, the more products a company
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