Firms that use mass customization
A) may target either business customers or final consumers.
B) may be able to take advantage of the Internet for orders.
C) may be able to give their customers more or better choices.
D) are likely to have higher costs than do firms who produce more standardized products, but may earn better profit margins.
E) All of the above

Question

Quizplus · Accepted Answer

All of the given options are advantages of firms that use mass customization. They can target both business customers and final consumers, take advantage of the internet for orders, give customers more choices, and potentially earn higher profit margins despite higher costs compared to firms that produce more standardized products.

Firms That Use Mass Customization