The main difference between a "strategy" and a "marketing plan" is:
A) that a plan does not consider the firm's target market.
B) that a plan includes several strategies.
C) that time-related details are included in a plan.
D) that resource commitments are made more clear in a strategy.
E) There is no difference.

Question

Quizplus · Accepted Answer

Time-related details are included in a plan, while a strategy is more focused on the overall direction and goals of the organization.

The Main Difference Between a "Strategy" and a "Marketing Plan