The authors of the text contend that:
A) Both micro- and macro-marketing cost too much.
B) Neither micro- or macro-marketing costs too much.
C) Micro-marketing often does cost too much, but macro-marketing does not.
D) Micro-marketing does not cost too much, but macro-marketing does.
E) None of the above.

Question

Quizplus · Accepted Answer

The authors argue that micro-marketing often incurs high costs, while macro-marketing does not have the same issue.

The Authors of the Text Contend That