When an organization is facing a rumor, the most effective way of dealing with it is a direct strong denial or refutation of it.

Question

Quizplus · Accepted Answer

Direct strong denial or refutation can sometimes lend credibility to the rumor or make the organization appear defensive, which might not always be the most effective strategy. Addressing concerns through transparent communication and providing factual information is often more effective.

When an Organization Is Facing a Rumor, the Most Effective