To gain a more detailed understanding of how customer requirements and preferences vary,business market managers use more progressive bases of segmentation,such as application,customer capabilities and business priorities,usage situation,and customer profitability.

Question

Quizplus · Accepted Answer

This statement is true. Business market managers use more progressive bases of segmentation to gain a more detailed understanding of how customer requirements and preferences vary. These bases include application, customer capabilities and business priorities, usage situation, and customer profitability.

To Gain a More Detailed Understanding of How Customer Requirements