With the workload approach,business market managers estimate the total efforts that sales personnel must undertake to serve the entire marketplace.

Question

Quizplus · Accepted Answer

This statement is true. The workload approach involves estimating the total effort required by sales personnel to serve the entire business market. This approach helps managers determine how many salespeople are needed and how to allocate their time and resources effectively.

With the Workload Approach,business Market Managers Estimate the Total Efforts