The goal of _____ refers to the extent to which business channels enable a supplier firm to reach,develop,and serve targeted segments and customer firms.Ideally,supplier firms seek channels that provide coverage and exposure to as many profitable customers as possible.
A)market access
B)value-added
C)cost-to-serve
D)total customer experience

Question

Quizplus · Accepted Answer

The Answer is A

The Goal of _____ Refers to the Extent to Which