A decision-maker's expected utility is based upon his/her attitude towards risk.

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A decision maker's expected utility is based upon his/her attitude towards risk. The attitude towards risk refers to how an individual feels about taking risks, and it can range from risk aversion (dislike of risk) to risk seeking (enjoying risk). This attitude towards risk affects the individual's decision-making process and can ultimately affect the outcome or expected utility.

A Decision-Maker's Expected Utility Is Based Upon His/her Attitude Towards