Which of the following is NOT an example of price discrimination?
A) student discount at a local movie theater
B) breakfast cereal makers sending coupons to select buyers
C) Pharmaceutical companies charge customers living in wealthier countries higher prices than for identical drugs in poorer nations.
D) a hard cover book selling for more than the same book in electronic form

Question

Quizplus · Accepted Answer

Price discrimination involves charging different prices to different groups of consumers for the same product or service, based on their willingness or ability to pay. Option D describes a situation where the difference in price is due to a difference in the product format (hardcover vs. electronic), not discrimination based on consumer characteristics or their willingness to pay.

Which of the Following Is NOT an Example of Price