A radio station is best described as
A) an end user in a transaction-based market.
B) a platform in an audience-making market.
C) an end user in a matchmaking market.
D) a platform in a shared-input market.

Question

Quizplus · Accepted Answer

A radio station can be seen as a platform that attracts and retains an audience. It provides content and services that are attractive enough for listeners to tune in regularly, which in turn creates advertising opportunities for businesses wanting to reach that audience. This aligns with the definition of an audience-making market.

A Radio Station Is Best Described as