Which of the following best describes the customer performance area of the balanced scorecard?
A) Indicates how the infrastructure for innovation and long-term growth should contribute to a company's strategic goals.
B) Indicates how a customer oriented strategy adds financial value.
C) Indicates how areas of the company should work to add value to customers.
D) Measures the company's success in adding value to shareholders.

Question

Quizplus · Accepted Answer

The customer performance area of the balanced scorecard focuses on how a customer-oriented strategy can enhance financial performance, reflecting the importance of customer satisfaction and loyalty in driving financial success.

Which of the Following Best Describes the Customer Performance Area