Phyllis is embarking on a new project her firm has initiated in the Middle East.She has always been fond of knowing and experiencing more of that part of the world.Phyllis is excited at the prospect and feels encouraged to increase her knowledge about the project.She is experiencing _____.
A)transference
B)priming
C)euphoria
D)exposure
E)mediation

Question

Quizplus · Accepted Answer

Priming is the activation of a concept or idea in memory, which makes it more likely to be accessed and used in subsequent thinking and behavior. In this case, Phyllis's prior knowledge and experience of the Middle East is being primed by her excitement about the new project, making it more likely that she will use this knowledge to inform her work on the project.

Phyllis Is Embarking on a New Project Her Firm Has