Which of the following about qualitative research is true?
A)It explores the "what."
B)It handles large audiences well.
C)It explores the "how" and the "why."
D)It allows for in-depth interpersonal interviews which produce insignificant results.
E)It involves hundreds or thousands of interviews.

Question

Quizplus · Accepted Answer

Qualitative research focuses on exploring the "how" and "why" of a topic, rather than just the "what." It is often used for in-depth interviews or observations of a smaller group of individuals, rather than large audiences or surveys. The goal is to gain a deeper understanding of a specific phenomenon, rather than producing significant results from a large sample size.

Which of the Following About Qualitative Research Is True