In the Kellogg's example given in your text,Kellogg's performed several tasks to identify their problem.Which of the tasks below was not used by Kellogg's to identify their problem?
A) They surveyed customers about their perceptions and preferences for cereals.
B) They developed and tested several new flavors of cereal using mall intercept interviews with adult customers
C) They interviewed industry experts.
D) They spoke to decision makers within the company.

Question

Quizplus · Accepted Answer

The task of developing and testing new flavors of cereal using mall intercept interviews with adult customers was not used by Kellogg's to identify their problem.

In the Kellogg's Example Given in Your Text,Kellogg's Performed Several