According to the guidelines of the Professional Marketing Research Society of Canada,with the exception of ________,questionnaires that take more than ________ minutes to complete are generally considered "overly" long.
A) in-home personal interviews;60
B) computer-assisted personal interviews;30
C) computer-assisted personal interviews;60
D) in-home personal interviews;30

Question

Quizplus · Accepted Answer

According to the Professional Marketing Research Society of Canada, in-home personal interviews are typically longer than computer-assisted personal interviews. However, both types of interviews are generally considered too long if they exceed 30 minutes in length. Therefore, the best choice is D, which specifies in-home personal interviews and the appropriate time limit of 30 minutes.

According to the Guidelines of the Professional Marketing Research Society