Which sampling technique can help the researcher estimate rare characteristics (Table 11.4 in the text)?
A) quota sampling
B) convenience sampling
C) judgmental sampling
D) snowball sampling

Question

Quizplus · Accepted Answer

Snowball sampling can help the researcher estimate rare characteristics by targeting a small population that may have the rare characteristics and then using those individuals to refer others who may share the rare characteristic. This method is useful for identifying hard to reach populations with rare characteristics.

Which Sampling Technique Can Help the Researcher Estimate Rare Characteristics