The target population for the department store project was defined as "male or female head of household responsible for most of the shopping at department stores in metro Atlanta in 2009." "Male or female head of household responsible for most of the shopping at department stores" is what part of the target population definition?
A) sampling unit
B) time
C) elements
D) extent

Question

Quizplus · Accepted Answer

"Male or female head of household responsible for most of the shopping at department stores" is defining the elements of the target population, as it specifies the particular individuals or units that the study is interested in. The sampling unit would be the individual units selected from this population for the study, the time is already defined as "in metro Atlanta in 2009," and the extent would refer to the geographical boundaries of the population being studied.

The Target Population for the Department Store Project Was Defined